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Distribution
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Frequency
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Readership*
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Print
Run
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Description
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|
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Inside seat pockets on Cathay Pacific Flights
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Monthly
|
1,614,000
|
212,500
|
Asian-based with a global outlook and international attitude, Discovery magazine’s readers are citizens of the world. Contemporary design and unbeatable content create an environment of luxury and prestige for readers who are at their most receptive and who return to the magazine several times during flights – and beyond. | |
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Inside seat pockets on Cathay Pacific Flights
|
Quarterly
|
4,842,000
|
558,000
|
Discover the Shop is Cathay Pacific’s luxury inflight shopping magazine. Published quarterly, it features a stunning range of duty-free items, from international brand name fashion accessories to the finest wines and latest electronics. Fashion and lifestyle spreads also feature and so can your brand. | |
|
Mailed to Cathay Pacific’s and Dragonair’s
premier Marco Polo Club members with elite tier status (Silver Card
or above) and available in all of Cathay Pacific’s airport
lounges.
|
Quarterly
|
-
|
170,916
|
Only the select few have access to The Club: members include 200,000 of the world’s most premier frequent flyers. These are extremely discerning and discriminating readers who recognize quality and iconic brands. The Club is a magazine that knows how to speak their language. As the pages unfold, readers find themselves spending time with a magazine that uncovers the secrets of destinations known only to a privileged few. The Club: Not everyone can join but we can give you exclusive access to Cathay Pacific’s and Dragonair’s premier Marco Polo Club members. | |
|
Inside seat pockets in First and Business Class
on Cathay Pacific Flights
|
Monthly
|
172,000
|
21,783
|
This is Cathay Pacific’s bi-lingual (English and Traditional Chinese) Entertainment Guide. It helps First and Business Class passengers – the most affluent onboard – get the most out of StudioCX, Cathay Pacific’s award-winning on-board entertainment system. | |
|
Mailed to Cathay Pacific's selected cargo agents
and Cargo Clan Elite members
|
Quarterly
|
-
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10,450
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Want to reach the people who make decisions about freight, transport and logistics? Cargo Clan, an informative combination of trade and lifestyle magazine, provides a unique communication channel between the airline and its largest business cargo partners. | |
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On board DragonAir flights
|
Monthly
|
-
|
55,250
|
Silkroad communicates directly to over half a million readers from Asia Pacific, 67 percent of whom list “business” as their primary reason for travel. | |
|
On board the German national carrier's aircrafts
|
Monthly
|
1,401,000
|
302,755
|
Europe's #1 In-flight publication. A monthly magazine with a circulation of nearly 600,000, Lufthansa Magazin is read by passengers as they relax on board the German national carrier’s aircrafts. | |
|
Mailed to holders of Lufthansa Frequent Traveler
and Senator cards in Germany
|
Monthly
|
-
|
294,975
|
Lufthansa Exclusive concentrates on business and lifestyle, and features interviews with captains of industry, the latest products, trends, unusual business ideas, cars, fashion, watches and much more. These topics perfectly reflect the lifestyle and consumption patterns of this unique top target group in Germany. | |
|
Mailed to 120,000 frequent flyers of Lufthansa
|
Quarterly
|
-
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219,821
|
The editorial and visual qualities are tailored to the target group: classically elegant, modern and affluent. | |
|
Condor
|
On board Germany's largest holiday airline, Condor
|
3x per year
|
500,000
|
140,000
|
Reaching more than 6 million vacation passengers every year, Condor contains information on destinations around the world. It also includes offers from Thomas Cook AG, one of the world’s leading travel and tourism groups. |
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| *Potential readership figures based on number of passengers per month. | |||||
