Huson International Media

ITALY: Il Sole 24 ORE and SEA partner to launch Terminal 24

ITALY: Il Sole 24 ORE and SEA partner to launch Terminal 24

A new opportunity to connect with a sophisticated, unique and distinctive audience is now possible thanks to the partnership betwen SEA and Il Sole 24 ORE – Radiocor.

 

The project revolves around Terminal 24, the new magazine distributed inside the VIP lounges of the Milan Linate and Malpensa airports.

 

Evolution of the concept of an airport

 

The concept of an airport as a mere place of arrival and departure has evolved. Passenger waiting time has turned into an "Airport Experience“.

 

The major airports have become real attractions that form part of the experience of the local area, offering travellers not merely a service, but rather a place one looks forward to returning to. A stay at the airport becomes a new "Airport Experience" where shopping, relaxation, good food, and airport services turn the airport from a “wait-for-my-flight” place to a place where “it’s nice to spend some time.”