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The Weekend Australian is the weekend's only Australian national broadsheet newspaper. The editorial values focus on leading and shaping public opinion on the issues that affect Australia. Led by a team of highly credible and experienced journalists, editorial themes cover economic, political and social issues.

Unparalleled national and international news and business sections are supplemented by indepth sections such as; Weekend Inquirer, Weekend Wealth, Weekend Sport, Weekend Professional (including Health & Medical, Science & Technology, Education, Engineering & Mining Appointments), Review (for Arts, Books, Films, Travel) as well as hosting The Weekend Australian Magazine - sections that balance the read for our independent thinking and influential readership.

The Australian brand is globally recognised as a leader in media innovation. The brand has evolved into a multi-platform offering for both its consumers and its advertisers by taking full advantage of the many techonologies available in the marketplace. From a refreshed, smart broadsheet layout to full gloss executive lifestyle magazines. From an up-to-date by the minute guide to news around the world via The Australian website to the fully interactive iPad application, online and iPad editions are refreshed throughout the day.

DIGITAL

The Australian is a powerful brand which delivers a valuable audience across multiple platforms, including theaustralian.com.au.

Our audience wants to be informed authoritatively, entertainingly and quickly. We provide national coverage on Australian lifestyle, higher education, arts, media, sports and business, connecting our affluent, well educated audience with passionate opinions and credible news.

Trustworthiness & loyalty is high with our audience. A recent study showed only 15% of people trust what they read on the internet however the trust in what they receive on theaustralian.com.au is over five times higher at 80%*.

Our diversity in industry extends, from mining, to government, finance, to health and education and our audience is composed from many differing industries, with many different skill sets, but there is one common goal: to be the best in the field.^

This audience earned a collective $57.6 billion in the last 12 months, collectively owns and drives 45,000 luxury cars, bought 362,000 new cars in the last 2 years, took 2.7 million trips and enough overseas flights to fill 640 A380s.

They are committed, passionate and successful and through The Australian, advertisers have an opportunity to connect with them every day, throughout the day.

Source
*News Digital Media Digital Insight Report July 2008
^Roy Morgan Research March 2008: Filter readers of The Australian M-F Net or read theaustralian.com.au in the last 4 weeks; all respondent income average *total respondents 1,043,000)

Represented in: US