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The
Evening Standard reaches more business people in London than
the Financial Times, Telegraph, Guardian, or Independent.
Source:
BBS 08/ NRS Jan-Jun 08
The
Evening Standard is the paper of choice for influential
Londoners who need to know what London's thinking, whether
it be in business, political or cultural spheres.
The
quality of the London audience should not be diluted with
the rest of the UK. Londoners earn considerably more than
the national average and have the propensity to actively seek
more quality goods, services and brands than the rest of the
country. From a media targeting perspective, Londoners are
much harder to tap into through the standard media channels.
We
have defined our audience as Influentials. In total we reach
more than 1.6 million Influentials over the course of a month.
Influentials comprise individuals from Urban Prosperity and
Wealthy Achiever acorn groups who engage with the Evening
Standard.
The
Evening Standard reaches Influentials - busy, successful,
media savvy consumers who have a quality relationship with
the title because it reaches them at the optimum time, mindset
and environment. The combination of these factors makes the
Standard a unique opportunity to truly engage and interact
with this valuable audience.
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ONLINE
Standard.co.uk
is the definitive
website for those who live, work and play
in the world’s most vibrant city.
Standard.co.uk
provides London with news content that gets
under the skin of issues that affect the
city and its population. Building on the
heritage and expertise of the Evening
Standard writers, the site provides
a London take on the day's events. If something
happens in the capital Standard.co.uk
is the natural destination for London's
online population. It lets the world know
what London is thinking.
Interactivity
is key and over 2,000 user comments are
submitted to the site every week. Standard.co.uk
allows users to publish their comments alongside
articles, as well as participating in daily
debates and voting in the daily poll, the
results of which are published both online
and in the newspaper.
The
site also hosts columnist pages from the
Evening Standard's team of journalists
including Will Self and Brian Sewell as
well as blogs on topics such as science
and technology, health, consumer affairs
and London politics.
Our
Business team ensure the City is kept up
to date with the latest news and analysis
through Chris Blackhurst's morning newsletter
and Mickey Clark's afternoon podcast.
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