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Magazine, e-magazine, on-line news, e-mail
newsletter. And thousands of addresses to electronic designers
in Sweden.
Elektroniktidningen’s
business concept is to provide Swedish design engineers and
other professionals within the Swedish electronics industry
with qualified news, sharp analysis and in-depth technical
articles. The editorial focus is primarily on five topics:
components, design, production, test & measurement and
embedded systems, mainly within Sweden’s industrial strengths:
telecom, automotive, industry, medical technology and defense.
Publisher
Elektroniktidningen Sverige AB produces a monthly magazine,
a perpetually updated web site and a daily newsletter. This
mix fulfils several information requirements. The magazine
contains feature journalism, i n t e rviews, analyses and
contributed technology articles. Every issue is dedicated
to a special feature or theme, where a certain technology
or application area is covered in more detail. The magazine
is also available in an online version – an e-magazine
– complete with search, print, and links. Through the
on-line news and our daily newsletter we reach the readers
fast, with the latest news about business, people, products
and technology.
As
a further service, we can offer the highest quality address
register on the market, for list rentals and direct mail campaigns.
This data base is called ETN Direct, and is available since
most of our subscribers have chosen not to pay for the magazine
in hard currency, opting instead for supplying information
about themselves and allowing direct marketing.
Elektroniktidningen
has been quite successful on the market since the 2005 relaunch
in the new formats. Today it is the largest publication in
its field in Sweden, and the highest ranked web site. We can
thus proudly offer the most efficient marketing channels for
those advertisers who share our target groups. Don’t
hesitate to get in touch to learn more about how these channels
can benefit your business too.
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ONLINE
At
etn.se, the
readers can always find the latest news
about electronics business, people, new
products or technology. The website is updated
7-10 times per day, reaching 38,000 unique
visitors a month. (Source:
StatCounter)
Many
readers use the on-line service as a natural
part of their industrial coverage. Some
use it as starting page for their browser,
other utilize the RSS service. About 5,000*
readers have also chosen to subscribe to
our daily newsletter, where the hottest
news of the day is pushed out by email.
The
online service has been extremely succesful.
Since the launch in the new format in August
2005, the number of unique visitors has
grown from 7,500 per month to an average
of 38,000 per month, a 15 percent increase
since last year.
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Publisher:
Elektroniktidningen
Sverige AB
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