Discovery Magazine

Asian-based with a global outlook and international attitude, Discovery magazine’s readers are citizens of the world. Contemporary design and unbeatable content create an environment of luxury and prestige for readers who are at their most receptive and who return to the magazine several times during flights – and beyond.

FREQUENCY: Monthly
READERSHIP: 1,614,000 (Potential)
PRINT RUN: 212,500
DISTRIBUTION: Inside seat pockets on Cathay Pacific Flights

Discover the Shop Magazine

Discover the Shop is Cathay Pacific’s luxury inflight shopping magazine. Published quarterly, it features a stunning range of duty-free items, from international brand name fashion accessories to the finest wines and latest electronics. Fashion and lifestyle spreads also feature and so can your brand.

FREQUENCY: Quarterly
READERSHIP: 4,842,000 (Potential)
PRINT RUN: 558,000
DISTRIBUTION: Inside seat pockets on Cathay Pacific Flights

The Club Magazine

Only the select few have access to The Club: members include 200,000 of the world’s most premier frequent flyers. These are extremely discerning and discriminating readers who recognize quality and iconic brands. The Club is a magazine that knows how to speak their language. As the pages unfold, readers find themselves spending time with a magazine that uncovers the secrets of destinations known only to a privileged few. The Club: Not everyone can join but we can give you exclusive access to Cathay Pacific’s and Dragonair’s premier Marco Polo Club members.

FREQUENCY: Quarterly
PRINT RUN: 170,916
DISTRIBUTION: Mailed to Cathay Pacific’s and Dragonair’s premier Marco Polo Club members with elite tier status (Silver Card or above) and available in all of Cathay Pacific’s airport lounges.

StudioCX

This is Cathay Pacific’s bi-lingual (English and Traditional Chinese) Entertainment Guide. It helps First and Business Class passengers – the most affluent onboard – get the most out of StudioCX, Cathay Pacific’s award-winning on-board entertainment system.

FREQUENCY: Monthly
READERSHIP: 172,000 (Potential)
PRINT RUN: 21,783
DISTRIBUTION: Inside the seat pockets in First and Business Class on Cathay Pacific.

Cargo Clan Magazine

Want to reach the people who make decisions about freight, transport and logistics? Cargo Clan, an informative combination of trade and lifestyle magazine, provides a unique communication channel between the airline and its largest business cargo partners.

FREQUENCY: Quarterly
PRINT RUN: 10,450
DISTRIBUTION: Mailed to Cathay Pacific’s selected cargo agents and Cargo Clan Elite members

Additional Opportunities

StudioCX Inflight TV and Movies
Cathay Pacific’s award-winning StudioCX, interactive entertainment system offers a variety of entertainment in all seats in all classes. Each seat has a personal TV which can access up to 26 video channels or On Demand videos. Slotted among the latest Hollywood release, sport, or popular shows, your television commercial can return astounding results.

Airshow
Airshow features the latest information on the aircraft’s flight path, time and distance to destination. It also shows estimated time of arrival, connecting gate and baggage claim information. Airshow is available to passengers throughout the flight and broadcasts on all screens as the aircraft descends for landing. Airshow plays in a loop lasting about 60 seconds. Each loop includes a 5-second billboard advertisement. These billboard spots are an excellent opportunity to deliver your advertising message to passengers during the journey.

Audio Entertainment
From the latest pop and rock to classics, relaxation tips, and interviews with the world’s top stars, it’s all available in flight. Use this cost-effective and subtle method of reaching Cathay Pacific’s affluent customer base.

Scrolling Message on Lounge TV
Cathay Pacific’s First and Business Class lounges at Hong Kong airport are a sanctuary amid the frenzy of a busy airport. Put your advertising message in front of 300,000-plus passengers every quarter with a 20-second scrolling message at the bottom of the 20 plasma televisions in Cathay Pacific’s award-winning airport lounges.

Headphone Insert or Sticker
Put your advertising in the hands of 160,000 Business Class and 3,700,000 Economy Class passengers with a message inserted into the headphone bag for quarterly campaigns.

Meal Tray Card
Reach passengers as they dine with your creative message on the reverse of meal tray cards. Available on all flight classes monthly we can also distribute meal cards on specific routes. Panels can be extended to include up to two advertisers. Special requests will attract a premium.

For more information, please contact: